3.2 Insufficient personalization and uneven product quality

Although there are many types of electronic cigarette products, their essential form is still relatively simple, and the "personalized adaptation ability" between devices and cartridges is extremely limited.

• Most brands cannot freely adjust the inhalation experience : core parameters such as nicotine concentration, sweetness, and coolness are mostly fixed and cannot meet the needs of smokers at different stages or personalized preferences.

• Poor quality consistency : According to the "E-cigarette Industry Quality Blue Book (2024) " data, among the 400 commercially available devices, about more than 32% of products have problems such as oil leakage, short circuit, and unstable battery , and users are easily lost due to a single bad experience.

• Serious homogenization of innovation : Market competition is mainly based on taste and packaging, lacking core breakthroughs in "functional innovation", "user behavior guidance", "health data feedback" and other aspects, making it difficult to build a brand Competitive Edge.

Whiffin believes that an e-cigarette system that truly has long-term development capabilities must have the ability for users to "customize, adjust, and provide intelligent feedback", rather than being a standardized and one-size-fits-all hardware consumer product.