3.Industry Challenges

Despite the rapid growth of the e-cigarette industry in recent years, its development path is not smooth. Multiple studies and market cases have shown that the industry faces a series of key challenges, which not only hinder users' long-term trust in products, but also limit the space for enterprises to transform from "product providers" to "user platforms".

Whiffin proposes a systematic solution based on these structural problems, aiming to promote the upgrade of e-cigarettes from a single "substitute" to a "behavior improvement platform".