2.3 User portrait changes and demand upgrades

Early e-cigarette users were mainly "quitting smokers", but in recent years, the market user portrait has undergone structural changes and can be mainly divided into three categories.

User type	Feature description	Demand focus
Quit smoking substitute	Have a strong desire to quit smoking or be advised by a doctor	Health, harm reduction evidence, low nicotine
Young experimenter	Pursue trends, taste experience, and equipment personality	Brand identity, taste innovation, social sharing
E-cigarette loyalists	Long-term use of e-cigarettes, no longer relying on cigarettes	Equipment stability, cost optimization, and data-driven user experience

The e-cigarette market is gradually moving from "alternative solutions" to "lifestyle choices", which means that the platform should not only focus on the hardware itself, but also provide feedback on usage behavior data, community belonging, personalized experience and continuous Incentive Mechanism .

This is exactly the differentiated value advocated by Whiffin - elevating e-cigarettes from "products" to a "diverse interactive ecosystem" through Web3 technology.