2.2 Why has e-cigarette become a better choice?

The emergence of e-cigarettes has broken the Path Dependence that "smoking only harms health", and achieved harm reduction and replacement of traditional tobacco through technological means. Compared with traditional cigarettes, its structure does not involve combustion process, but generates aerosols (steam) for users to inhale by heating e-liquid, greatly reducing the exposure of high carcinogenic components such as tar and carbon monoxide.

Five key advantages of e-cigarettes:

1. Lower health risks

Research shows that compared with traditional cigarettes, e-cigarettes can reduce about 80%~ 90% of carcinogen exposure (source: United Kingdom Public Health Department PHE 2021 report).

2. Personalized adjustment

E-cigarettes allow users to adjust nicotine concentration, coolness, and flavor, making them more adaptable to different users' reduction and replacement plans, supporting "gradually getting rid of addiction".

3. Less economic burden

A set of entry-level equipment sells for about 30,100 dollars, and the monthly maintenance cost of e-liquid is about 5,075 dollars, much lower than the average monthly consumption of traditional cigarettes (150 dollars to 200 dollars).

4. Rich flavors enhance the experience

Smoking is not only a physiological dependence, but also a habit of "oral pleasure". E-cigarettes offer various flavors such as fruits, desserts, drinks, mint, etc., significantly improving user acceptance.

5. Higher social acceptance

E-cigarettes have a lighter odor, less residue, fewer restricted areas than traditional tobacco, and are easier to "integrate into the environment" in work, social and other scenarios.